Great Minds Think Alike

"Advertising is something that you do when you cannot physically visit all of your potential customers."

"To grow your sales volume you must increase your market share. You must attract those customers who, in the past, have chosen not to do business with you. But those customers won't make a new decision about your business until you give them new information. As long as you keep doing what you've always done (and saying what you've always said,) they'll keep making the decision they've always made."

"To grow, you must expand your identity. Add to your message and appeal to additional customers."

"The customers who cost you money are the ones you never see; the ones who do not come in because your ads never got their attention. ( Good one!)"

"Most ads aren't written to make a point sharply. They're written not to offend. How are your ads written?"

"Our Goal ... is to help our clients build effective radio marketing campaigns that will develop a relationship with our audiences resulting in positive growth in market share, traffic, profits and sales for every client"

"We will never recommend a bad marketing campaign, suggest a bad radio schedule or plan unless it has been effectively designed to deliver the required results."

-Roy Williams