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Marketing and Advertising
Marketing and Advertising with Classic Hits

The information that has been gathered and shared on these pages has one purpose: to help your business maximize its market-share, traffic and profit and help you understand the nature of how radio can be used effectively to create measurable results for your business.

It has not been created
to make us look good.
Because it is all about
YOUR results.
It’s not about us.

Welcome

For more information about On Air Promotions please CONTACT US

 
"It's not about you!"
  • We will never agree with a client or prospect client that insists on doing a "bad commercial", but expects great results!

Translation: Bad Commercial

  1. A commercial that has been designed with far too much misguided input on what constitutes good radio or good commercials from the client:
  2. A commercial that has been written by the client for themselves and not for the audience. This is where we like to say to the client,  It's not about you! 
  3. A commercial that is full of cliché, totally archaic views of what effective writing is
  4. Best service, most friendly staff, been in business for 800 years, serving the Quinte Region for 50 years, best prices, honest, reliable, fastest, best selection and ... I think you get our point.

In short ...
"There is no benefit in the perfect execution of a bad plan."